UI/UX Designer; focusing on mobile-first design website design. I created a refreshed and expanded visual language for their brand and used it to design their web presence. I lead client meetings and ensured satisfaction at every interaction.

Tampa Bay Smile Makers needed a new responsive website design that reflected their upscale personality and would increase the number of new patient starts. They were particularly interested in increasing their affluent customer base and wanted a website that could help them achieve their goals.

I worked closely with the client and their team to understand their current brand and how they wanted to evolve it. I created a new expanded visual language that was strategically focused to resonated with the desired affluent target audience. I applied usability best best practices and industry research to create a user experience that was easy to navigate, and designed to increase user engagement. I worked closely with the development team to package and provide assets, as well as provide design direction and feedback.

The client was thrilled with their new design, and after launch the client reported increased website engagement as well as an increase in new patient starts.