Perfecting the Plan
Perfecting the Plan is works with their clients to plan their events. They help with various tasks needed to get the special day or event on the track to success. They focus on helping them bring their visions to life, by putting on the finishing touches and making sure everything goes through without a hitch.
They approached eNox Media with the need to rebrand themselves in a way that resonated with their higher-end clientele, while staying true to their brand voice. This also involved creating and expanding upon their brand’s visual language as I brought it to various print projects.
Brand designer. I lead all client presentations and interactions, working closely to understand their industry and business needs.
Perfecting the Plan wanted a brand that would encompass with a strong personal feel that exemplifies their warm personality while appealing to a high-end target market in order to attract prestigious clientele.
I worked closely with the client to understand their business and personality. I lead kickoff discussions, created and present a moodboard which went over various avenues of design exploration. After the client settled on exploring the presented “signature” and “monogram” concepts. I worked from sketches to feel out various concepts that evoked a personal feel through the use of font psychology and layout. I moved these sketched into design and provided client-ready mockups and lead client presentation, annotating revisions and implementing them into the next round. Through communication, interactions and design thinking explanations with the client we landed on a finalized logo. I then expanded the visual language, provided a style guide, and implemented the brand throughout various print projects.
The client was thrilled with their new brand. They reported a great brand reception with their target market, and felt that the brand truly represented their personality and overall business philosophies.
Stationary & Print
I was able to work with Perfecting the Plan in order to create a business card and a full stationary package that reflected their brand.