Noble Crust wanted a responsive website design that would reflect their brand voice, serve to highlight events & specials, as well as allow users to request reservations online.
UI/UX Designer; focusing on mobile-first design website design. I participated in client interactions and research in order to fully understand their brand and business needs.
Noble Crust was expanding into the 2nd location in the Tampa Bay area, and wanted a responsive site that would accurately reflect the unique personality of their fusion cuisine and atmosphere of their restaurants. They wanted a digital presence that could help them showcase their events and specials, as well as allow users to book reservations online.
I worked with a team of designers to brainstorm concepts, create the information architecture and map out intended interactions. I then produced wireframe concepts and design mockups. Once the initial design was settled upon I lead design production. I created high-fidelity mockups for client presentations, tracked and implemented client requested revisions and used usability best practices to created a design that reflected the voice of their brand as well as the atmosphere of their restaurants. As this project moved into development I worked closely with the team to ensure that the design principles remained intact before the site was launched.
Noble Crust was thrilled with their new website. They reported increased interactions, ease of usability and an increase in online reservations.