Edge Social Drinkery
Edge Social Drinkery is a rooftop bar located in the Epicurean Hotel in Tampa Florida. They wanted a website that would reflect their personality, atmosphere and forward-thinking nature.
In 2015 I worked as a contract freelance designer for eNox Media and through them I was able to work on the website redesign for Edge Social Drinkery. The site was live for many years, and won two Addy Awards. It was a very modern site in 2015 but has since been replaced by a corporate page. The website included tons of custom video, unique scrolling attributes and included innovated micro-interactions and animations.
UI/UX Designer; focusing on mobile-first design website design. I spearheaded the design of this project, working closely with our team on understanding their market and translating their business goals into an engaging responsive website design.
Edge Social Drinkery wanted a responsive website design that would accurately represent their brand voice and the hip atmosphere of their premier roof-top location.
I worked on this site from the concept through prototyping, and design. I worked closely with the client and the team to understand their brand voice and business needs, and created a unique design that was in line with their wants and needs. I applied industry research and usability best practices to ensure the overall design would resonate with the target audience and allow seamless navigation and experience across all devices.
The client reported an increase in web traffic after the site launched. The innovation of the design went on to win two ADDY awards: a gold award in Digital Advertising, and a silver award in responsive design.