Caudill & McNeight Orthodontics
Caudill & McNeight Orthodontics was an already established brand that was adding on a new partner, and needed their brand updated to reflect McNeight’s name, but they also wanted to keep their brand traction. I created the name addendum to their branding, developed a visual language that reflected their “beachy” vibe, and developed a responsive website that reflected their brand personality while also focusing on increasing patient starts.
Brand designer & UI/UX Designer; focusing on mobile-first design website design. I worked closely with the client to understand their current brand, and strategize a way to expand their visual language to reflect the “surf-culture” feel they wanted, while still maintaining a modern and professional feel.
Caudill Orthodontics was adding a new partner, and in doing so they needed to add the McNeight name to their brand presence. They wanted to keep the same overall look and feel of their original logo, while introducing a new visual language that would better reflect the the beachy atmosphere of the west-coast Florida community in which they are located. At the same time they wanted to updated their website to reflect the new visual language, increase usability, and general additional new patient starts.
After working with the client to really understand their current brand I created the new logo, and visual language that would use common colors and imagery associated with a beach culture atmosphere. I worked with the team to develop their information architecture, site map, and hierarchy to increase the ease of usability. I then worked in iterations to create a responsive website design that utilized the visual language strgetically in order to create an engaging user experience.
The new logo easily replaced the old one, while the new visual language helped to enforce a professional and modern feel while still retaining their unique personal flare. The client has reported an increase in patient starts due to the new website, and increased satisfaction from their patients.
Continuing the Brand
I continued to work with Caudill & McNeight Orthodontics over several years. In that time I created creating various brand graphics, marketing assets, and social media campaigns.