Design Process: Life Is Better With Sprinkles
Recently I was asked to create a custom badge for an ice cream shop. The badge needed to use the phrase “life is better with sprinkles”, show some kind of ice cream imagery, and fit into the same visual language as the badges they have had designed previously.
Additionally, the graphic needed to have the capability to be animated, and I was to express how I would recommend it. After creating the initial design I created 2 versions of the final logo to express 2 animation states. I proposed that the sprinkles themselves would “wiggle” back and forth, and have a slight color change.